Gaslight District

 

Identity designed for “Gaslight District” by graphic designer Bethany Heck, recent graduate in Graphic Design at Auburn University. She is currently working at Upstatement in Boston.

Description from Bethany Heck website:

The logo was the first thing I created. I was inspired by heraldry, and wanted to do something similar but with a twist. The mark uses traditional elements like the top hat and monocle in a humorous way, giving them the contemporary feel that I felt the company should reflect. The wordmark was based on popular typography styles of the time period.

A large portion of the project was creating products for the company, and showing how the logo would be applied. I created several mockups for clothing, accessories and packaging. The company needed distinct business cards depending on position, which utilized a color system that is repeated in the letterhead. The envelopes and shipping labels are meant to be filled out by hand, lending a personal and old timey touch to the items.

If you like to find out more about Bethany go to heckhouse.com.

Gaslight District 1

Gaslight District 2

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Gaslight District 5

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